Hospitality & Networking
Public and VIP hospitality, B2B meetings and visitor reception.
ThematicThe poles of the edition, their responsibilities and how they connect.
Management & Coordination
PUM Netherlands senior experts
Technical and international partner. Dutch NGO founded in 1978, based in The Hague, mobilising volunteer senior experts for SMEs and business support organisations. Leads the BAKINDI Benin-Rwanda trade bridge and the International Technical Guarantee.
CIAAC
Project owner. Centre International Africain des Arts et de la Créativité, the Beninese NGO behind the fair and the international AWALE network. Strategic direction, event coordination, oversight of the operational departments.
MedA Conseils
Consulting partner. Beninese consultancy founded in 2008, based in Abomey-Calavi, providing multidisciplinary and multisectoral expertise. Leads the Synergy, Gender and Entrepreneurship branch.
Xcom Conseils
Consultancy in organisation and corporate restructuring, coaching in communication and public speaking, marketing solutions and the deployment of artificial intelligence solutions, in partnership with specialised French firms. At the fair, it supports the Finance & Compliance, Marketing & Prospecting and Digital & Technical branches, and coordinates the cross-departmental Communication / Marketing / Digital unit.
Communication (PR, Press)
Image of the fair, press and public relations, visibility of the event and its partners.
Cross-cuttingLogistics & Operations
Site layout, equipment, security, flows and logistical reception of exhibitors.
ThematicFinance & Compliance
Treasury, ticketing, tax compliance and tax deductibility of donations.
ThematicSynergy, Gender & Entrepreneurship
Cross-cutting integration of gender, entrepreneurship and personal development.
Sub-poleArtistic Co-creation
Artistic direction of the fair, leadership of the Grand Défilé and co-creation of the collections.
ThematicTechnical & Quality
Standards, certification, quality control and compliance of the products on show.
Education & Workshop
Masterclasses, workshops and mentoring sessions for artisans and the general public.
Artistic & Professional — Ethical Charter
Compliance with the ethical charter and support for the professionalisation of creators.
Fusion of Arts & Discovery
Support for the event, the stands, the workshops and the master classes through music, design, visual arts, culinary arts and wellbeing arts.
Marketing & Prospecting
Exhibitor and buyer prospecting, marketing strategy and commercial development of the fair.
Cross-cuttingTechnical & Digital
SIAM Online platform, digital ticketing, technical support for the team and the event.
Cross-cuttingCross-departmental operational coordination unit
Operational coordination across the Communication, Marketing and Digital departments.
Cross-departmental unit
Departments involved
Communication (PR, Press)
Marketing & Prospecting
Technical & Digital